Midlands business owner offers winning formula to help companies succeed
Midlands businesswoman, Sanina Kaur, is celebrating a milestone year helping businesses secure industry awards success.
Sanina, who has been running content marketing and PR consultancy, SK Copy Co, for nine years this month (March), launched The Awards Clinic in January last year. It has quickly become the go-to hub for organisations looking to make sure their next awards entry is a winner.
The Awards Clinic, which is underpinned by a 90%+ success rate, has guided several companies to awards success. Six clients have been shortlisted for one or more awards over the last 12 months alone.
Numerous companies of all sizes and from across all sectors, including IT, hospitality, manufacturing, construction and professional services, continue to reach out to Sanina for awards support.
“Having worked on various entries for clients over the years, and the vast majority going on to win or become finalists, I wanted to bottle up my awards expertise and use it to help organisations get the recognition they deserve,” she explains.
“Winning an award is an incredibly powerful thing. Once you’ve won one, you’ll always be known as an award winner.
“Having been part of the PR and awards landscape for more than two decades, I know how time-consuming and overwhelming the whole process can be. There’s also the added pressure of having one shot at getting your entry right to factor in too.”
The Awards Clinic offers tailored support to newcomers, SMEs, large companies and awards entry veterans. Its comprehensive range of services encompasses awards recommendations, analysing the criteria for each category, writing submissions, flagging information gaps as part of a focused review, collating supporting evidence and submitting entries.
Sanina, who is also an industry awards judge, adds: “Thanks to my methodical approach and judging insight, I instantly know what an award-winning entry looks like, what needs to be covered and what should be left out in line with the specific criteria.
“There’s nothing more frustrating than losing out on the night to your competitors. The Awards Clinic is designed to make sure organisations firmly position them as strong contenders.”
Paljinder Randhawa, Director of One Care iT Limited, scooped two awards in this year’s West London Business Awards after turning to Sanina for Awards Clinic support. One Care iT Limited won the Innovative SME of the Year Award and was highly commended in the Community Investment Award category.
“Sanina was amazing – she analysed the criteria and told us what we needed to cover before working closely with us to write both of our entries,” he explains.
“Thanks to her help, not only did we get shortlisted, but we went on to receive two awards, which we are absolutely thrilled about! Winning the awards not only reflects our dedication to innovation and excellence, but sets the perfect tone for our 20th anniversary, which is this year.”
Winning an award can result in widespread benefits – it can instantly raise a company’s profile, generate new business and increase sales, turn customers into loyal customers and boost company morale and staff retention.
The Awards Clinic provides businesses with tailored guidance, depending on where they are in their awards journey. For more information about the support packages available, visit: https://skcopyco.com/the-awards-clinic/
Image Source: Unsplash
