Avocado clients 37% more likely to complete on a property sale

Avocado Property clients are 37% more likely to complete their home move compared to the UK average.

Between 31 May 2024 and 1 May 2025, 76.4% of sellers who instructed Avocado Property successfully completed their property sale. The national average is 55.7%, according to the latest industry data.

“We’re proud of our completion rate because it’s proof that our model works,” said Ian Macbeth, Managing Partner of Avocado Property.

“It’s not just clever marketing or cool branding—it’s the depth of service and the personal accountability that each of our partner agents brings.”

Unlike traditional high-street chains, Avocado operates as a brokerage, meaning every client works exclusively with a highly experienced local business owner, from valuation through to completion and Macbeth believes that the absence of call centres and handovers has contributed significantly to the firm’s successful track record.

“It’s just one point of contact, fully invested in the outcome,” he said.

Generates early momentum

“That continuity builds trust—and trust keeps deals on track. Estate agency has had a communication problem for decades. We’ve solved that by making communication the foundation of our model.

“People don’t list their homes for fun. They list because they want to move. At Avocado, we’ve built a model that makes that more likely,”

But personal service is only half the story. Macbeth believes Avocado’s tech-led marketing strategy goes beyond standard property listings. Their campaigns include presenter-led walkthroughs, targeted social media ads and the trademarked #BeatThePortals launch strategy, which generates early momentum by reaching buyers before a listing even hits Rightmove or Zoopla.

Additionally. each Avocado agent lives in the patch they serve. They’re in the local shops, schools, coffee shops—and they know which roads get the evening sun.

“That authenticity of connection with a local area is crucial when showing homes and negotiating deals,” said Macbeth.

“We’re not just agents—we’re neighbours. Buyers sense that and it builds real trust. That’s a massive advantage when it comes to getting sales over the line.”

The wider mortgage market is also starting to work in sellers’ favour. As Tom Aston, Managing Director of Mortgage Tribe, explains: “Recent shifts in the mortgage market have brought good news for borrowers. Sub-4% deals are now widely available, and, for the first time since October 2022, some 2-year fixes are cheaper than 5-year rates.
“Lenders have also eased affordability checks, meaning some borrowers could now qualify for larger loans. This reflects growing market stability and improving affordability.”