So, you think you know Build to Rent?
When most people think about Build to Rent, the image that often comes to mind is glossy city apartments with gyms, rooftop terraces, and concierge services. Yes, these homes exist and remain a thriving part of the sector but Build to Rent is so much more than that. With the rapid growth of Single-Family Rental homes, Later Living communities, and Co-Living spaces, the Build to Rent sector is diversifying to meet the changing needs of modern renters. This Love to Rent Week on 29th September to 3rd October, we’re stripping away the misconceptions and revealing the reality of Build to Rent across its many forms.
Myth 1: Build to Rent is just luxury apartments for young professionals.
Reality: Build to Rent now spans apartments, houses, and later-living homes, with options designed for every stage of life.
From spacious homes with gardens for families to purpose-built co-living spaces and stylish retirement-friendly communities, Build to Rent is about choice, flexibility, and lifestyle.
Although each type of home offers something unique to appeal to its specific market, they all share a set of core benefits. Residents enjoy security and peace of mind through professionally managed homes with reliable landlords, as well as the flexibility of rental terms. Every property is built with quality, style and comfort in mind, while communities are enriched through shared spaces and events, supporting wellbeing and connection. Sustainability is also at the heart of Build to Rent, with energy-efficient designs, alongside the convenience of homes supported by professional maintenance teams.
“The perception that Build to Rent is just shiny apartments for young professionals is outdated. What we’re building today is much broader, welcoming a diverse mix of residents at different stages of life, from those renting their first home to those looking for long-term stability and community. The common thread is that every home offers security, quality, and convenience, with sustainability built in, giving people genuine choice in how they live.” Comments Lattifah Harris, Marketing Manager from PLATFORM_
Myth 2: Families only want to buy homes, not rent.
The rise of Single-Family Rentals shows a clear shift in priorities. Families increasingly value the flexibility of renting without compromising on space or quality. New homes in this sector often feature large kitchens, private gardens, and ample storage, giving families the lifestyle they want while their children are still young.
With good access to schools, transport, shops, and leisure amenities, renting offers families the chance to enjoy a complete lifestyle package that they might otherwise have to compromise on, or may not be able to afford, if they were buying. Single-Family Rentals provide long-term stability, allowing residents to decide how long they wish to stay in the same home, together with a maintenance-free lifestyle.
“The family rental market is one of the fastest-growing areas of Build to Rent. Parents are prioritising stability, location near good schools, and modern, low-maintenance homes, things that Build to Rent is designed to deliver. Most importantly, families have the security of knowing they can stay in their home for as long as they choose. It’s the resident who decides when it’s time to move on, not the landlord, and that peace of mind is invaluable.” Says Vicky Fryer, Marketing Director from Sigma.
Myth 3: Later living is just about retirement villages.
Reality: Today’s later living communities are vibrant, modern hubs designed for people who want to stay active, travel, and socialise, while enjoying the comfort and security of a thoughtfully designed modern home.
With maintenance taken care of and safety built in, residents are free to spend their time doing what they love, without the burden of upkeep and repairs. There is also a real sense of community, which allows residents to enjoy their third age in style while forging new friendships.
“Later Living is about quality of life and enjoying every aspect of what the later stages can offer. The homes and communities are designed to help residents do more, not less, supporting active, independent lifestyles while providing the comfort and security people want. It’s about creating an environment where residents can thrive, build new friendships, and truly enjoy this chapter of their lives in style.” said Piers Du Boulay, Head of Leasing at Birchgrove.
Myth 4: Co-living is just student housing with another name.
Reality: Imagine moving to a new city for work, knowing only a handful of people. As an adult, it’s not always easy to make new friends or find others who share your interests. This is where Co-Living steps in. It’s a modern way of renting that combines stylish private rooms with cleverly designed shared spaces, from co-working lounges to rooftop terraces, creating natural opportunities to connect, collaborate, and socialise. Co-Living offers the flexibility and affordability professionals want, while making city living more vibrant, social, and fulfilling.
“Co-Living is often misunderstood as just student accommodation rebranded, but in reality it’s something completely different. These communities are designed for professionals who want flexibility and affordability without sacrificing quality or lifestyle. By combining private living spaces with shared areas like co-working lounges and rooftop terraces, Co-Living makes it easier to build friendships, find support networks, and enjoy city life to the fullest.” says Peter Sloane, Chair of Love to Rent.
Myth: Build to Rent is just a temporary stopgap.
Reality: Build to Rent is much more than a temporary stopgap. It offers flexibility and freedom for every stage of life, whether you’re starting a career, investing in a business, raising a family, or enjoying the freedom to travel. Residents can stay for a few months or many years, all while benefiting from modern, convenient, and well-managed homes that adapt to their changing needs. Love to Rent makes it simple for people to find their ideal Build to Rent home. With an easy-to-use online platform, users can quickly explore a wide range of properties, filter by lifestyle needs, location, or length of stay, and discover the home that fits them perfectly, whether for a short-term rental or a long-term move.
“Build to Rent is always responding to what people need from their homes, and our mission is to make that journey as simple and informed as possible. Love to Rent Week helps shine a light on the realities of renting, so everyone can make the best choice for their life.” comments Anne Marie Brown, Founder of Love to Rent.
Love to Rent Week 2025 is not just a campaign; it’s a chance to see the future of renting. Whether you’re looking for your first home, upsizing for family life or seeking a community-focused place to downsize, Build to Rent offers options for every stage.
To discover more about Build to Rent developments in your area and the benefits of modern renting, please visit www.lovetorent.co.uk.
