ValPal helps to generate £305m in commission for agents in 6 months

Lead generation specialists, The ValPal Network (TVPN), has revealed that its flagship online valuation tool helped deliver £305 million in commission for estate agents in the first six months of 2025.

Analysis of user data shows that more than 95,000 homeowners who used ValPal in H1 2025 went on to instruct an estate agent. Based on the average UK property price of £269,000 and a typical 1.42% fee, this equates to an average commission of £3,819.80 per instruction.

The milestone comes as the latest Bank of England data points to renewed energy in the mortgage market. While gross lending volumes fell in Q2, new mortgage commitments rose by almost 15 per cent quarter-on-quarter to £78.2 billion, the highest level since 2022.

TVPN director, Craig Vile, said: “These figures prove the resilience of the housing market. Even in a challenging environment, ValPal has delivered £305 million in commission for agents.

Buyer confidence returning

“Looking ahead to the rest of the year, mortgage indicators suggest activity will only increase and with our AI-driven ValPal Pro, we’re ensuring agents won’t just capture leads, but automatically nurture them into instructions as the market accelerates.

“The latest lending data shows buyer confidence returning, particularly among first-time buyers.

“This is exactly where our tools deliver the most value – helping agents respond instantly to online demand and stay front of mind as more movers come into the market.”

ValPal Pro builds on the success of the original tool with AI-driven voice, SMS and email technology to follow up leads automatically and there are further developments in the pipeline with AI-powered WhatsApp to be included shortly.

With 45 per cent of valuation requests arriving outside of office hours, the platform enables agents to respond immediately, even during evenings and weekends, ensuring no opportunity is missed.