A new look for the new normal – why lockdown caused so many companies to rebrand

  • Housing Hand launches a new brand and new services in midst of COVID crisis
  • Move reflects trend for brands to look inward during lockdown and focus on their core values
  • Emphasis on creating something positive out of coronavirus pandemic
  • Housing Hand still able to operate during the COVID crisis, continuing to offer guarantees and help

The COVID-19 pandemic has caused companies up and down the UK (and elsewhere) to look inward like never before. With staff working from home or furloughed, many management teams have taken the opportunity to review their internal processes, customer engagement strategies, services offerings and more.

UK rent guarantor service Housing Hand is one business that continued to operate during the crisis and used the lockdown time productively. The company has rebranded and launched a new website packed with additional features, in a move displaying determination to create something positive out of the COVID-19 pandemic.

We’re living through extremely worrying times right now, with both health and financial concerns weighing heavily on many individuals, families and businesses. For companies, the need to adapt to the new normal has been intense. At Housing Hand, we’ve used the lockdown to focus on our brand, our values and make some exciting improvements to the services that we offer through our website.

Jeremy Robinson, Group Managing Director, Housing Hand

Housing Hand’s fresh website includes a new pricing guide to enable students and working professionals to get a free quote prior to applying for a rent guarantor, along with a booking system for arranging meetings and calls with the company’s helpful team via their website. Not only that, but the enhanced House Finder service sends out thousands of free leads to Housing Hand’s partners.

Housing Hand’s new look for the new normal sees ‘Percy the pigeon’ walking applicants through the site’s contents in pursuit of their new ‘nest,’ whether that’s student accommodation or a private rental property.

“We were able to continue operating during COVID, using the time to re-strategise and realign to our core company values. We’re so happy that we’ve launched a fully rebranded website that enhances the user experience and makes it even easier for individuals from around the world to access the information that they need on how to apply for a UK rent guarantor.”

Jeremy Robinson, Group Managing Director, Housing Hand

News of the rebrand comes hot on the heels of Housing Hand’s acquisition of the UK Guarantor website, further cementing its position as the country’s leading rent guarantor firm. A referral partnership between Housing Hand and property platform Accommodation for Students has also just been revealed.

For more information please contact Housing Hand today on +44 (0) 207 205 2625 or visit https://www.housinghand.co.uk/