Video tours provide agents with lifeline to keep operating during lockdown

Video tours of available properties can help agents to keep operating effectively during the third national lockdown, according to Holofy Spaces.

By prioritising video viewings, agents can continue to help people move home during a difficult and uncertain time, says the app which helps agents to film vertical tours on their smartphones.

As well as saving time and reducing the need for complicated logistics during lockdown, the use of video tours can ensure the safety of all parties during the homemoving process.

Video tours are essential as in-person viewings are discouraged

With lockdown measures expected to be in place until March, fewer physical property viewings will take place meaning video tours will be as crucial for property marketing as they were during the first lockdown in spring 2020.

The housing market remains open, with the government saying it is ‘absolutely determined’ to keep it operating, which means video tour viewings and appraisals are still being encouraged as a first port of call.

In recent days, scrutiny on whether agents should be allowed to continue in-person viewings has intensified. Labour leader Sir Kier Starmer has called for viewings to be halted as we’re in a ‘more serious position’ than in March 2020 when in-person viewings were prohibited.

Meanwhile, the Guild of Property Professionals has said that agents have a ‘moral obligation’ to use video viewings and only carry out physical appointments as a last resort. Since then, an online petition has been launched calling for agent offices to be closed as staff ‘feel forced and pressured into conducting viewings’.

“The spotlight on the property market and physical viewings in particular has been ramping up in recent days as the rate of Covid-19 cases continues to rise,” says Eduard Cristea, co-founder of Holofy Spaces.

“Although in-person viewings can still take place, there is a chance they could be restricted soon so agents must make sure they have the processes in place to seamlessly switch to a completely virtual service.”

“By prioritising video tours and protecting staff, agency owners can keep morale and productivity high during what is set to be a challenging few weeks,” he says.

No excuse for agents not to have efficient video technology

There are likely to be coronavirus restrictions in place for the foreseeable future and the government will therefore continue to advise that virtual and video viewings take place for quite some time yet.

Meanwhile, over the last year, consumers have come to expect high-quality video tours when searching for property and there is no reason why virtual video tours and viewings won’t remain a first port of call long after the pandemic.

“The importance and popularity of video tours means that they have become an instruction winner over the last year,” Cristea adds.

“Property sellers and landlords will want to know that agents have the infrastructure in place to meet changing consumer expectations and continue to market properties effectively in spite of any government restrictions.”

“The best video tours software can help agents to list more properties quickly on the move, while also expanding their reach due to fewer logistical constraints,” he continues.

“Thanks to this technology, agents can now offer a more efficient and seamless viewing process. The use of video tours can help to improve team morale and provide staff with more time to focus on managing clients rather than travelling to viewing appointments.”

“What’s more, by using physical viewings more sparingly, agents can increase their impact for when they are necessary to help an applicant make their final decision,” concludes Cristea.

Holofy Spaces is a new app which makes it easier for estate and letting agents to film video tours of properties and instantly embed them in property portal and website listings.

Using the app, which seamlessly integrates with existing technology, agents can create video tours in 20 minutes which are then instantly available for sharing and embedding.

There is also the ability for agents to edit tours in-app before publishing them, as well as providing comprehensive analytics of each video tour to help agencies monitor listing and team performance.