New guide helps estate agents to create a successful tech stack

A free e-book launched by estate agency tech provider Rex explains how agents can create a tech stack that works for their business.

A successful estate agency tech stack integrates multiple technologies into a complementary single platform which creates a seamless experience for all parties.

Rex says the best tech stacks support agency staff, helping them to reduce administration and maximise every opportunity.

“Having a successful tech stack is vital for all agencies, especially those suffering from growing pains, reduced productivity, lost market share, data security which is lacking or software which isn’t fit for purpose,” explains Anton Babkov, CEO of Rex Software.

“Although some agents may have experienced ‘PropTech fatigue’ in recent years, having the right systems in place is vital for businesses to thrive in a very competitive market which is becoming increasingly tech-driven,” he says.

What tools do agents need in their tech stack?

When choosing the best technology for their business, agents need to work out where their team’s efforts are being wasted and where time can be freed up to spend on more cost-productive and valuable activities such as building personal relationships with clients.

According to Rex, the tools which form a tech stack fall into eight categories: relationship management, social media, lead generation, sales logistics, website development and management, data analytics, automation and office management.

Its e-book provides agents with a cheat sheet to curating the optimal tech stack for their business. It provides an overview of some of the leading suppliers for each category and how agents can use them effectively, including Mailchimp, Canva, DocuSign and Zapier, as well as a guide to its own products.

“The cost of getting a tech stack wrong can be high. As well as the price of the technology itself, a significant amount of money can be lost during the months it takes to onboard staff to a new product and then retraining them on a replacement if things don’t work out,” says Babkov.

“The best tech products work fine on their own, but the real value for agents comes from building a tech stack which incorporates a range of solutions which integrate to support every part of the business.”

“Taking this approach can help agents to save time and reduce the administrative burden. This allows them to dedicate more resources to maintaining relationships and taking on new instructions, subsequently increasing productivity and improving staff morale,” he adds.

How can agents benefit from a well-integrated tech stack?

It’s important that agents choose tools which fit organically into their existing systems, workflows and customer journey. Rex says an agency can take its performance to the next level by using a sales platform with an open API so that new tools can be integrated over time.

“It can be tempting for agents to look for a single solution that meets all of their needs. However, this will take longer to find and could be extremely costly,” Babkov says.

“A tech stack incorporates all the best solutions available to agents which have been tested and modified to perform at the highest level.”

He adds that APIs and tools such as Zapier have made it far easier for agents to integrate multiple systems, whereas in the past it may have taken a matter of months and a whole development team to integrate just two systems.

According to Rex, a successful tech stack has five key benefits: increased efficiency, fewer missed opportunities, improved relevance, happier staff and maximised asset value.

“Having a seamlessly integrated combination of the best tech tools in place can help an agency to reduce the pain points they have been experiencing for years. It also provides agents with increased opportunity to grow their business and focus on the personal side of property, building relationships with consumers,” Babkov concludes.

You can download Rex’s in-depth 52-page guide to creating an estate agency tech stack for free here.